October 31, 2007

where's your personal data?

when you sign up for a certain services, for example registration of your telephone line, or even for a new email account, there is no 100% gurantee that your personal information remains with the said company. Very often, these company sells their customer's personal information or data to Travel leads company, which forms a huge database of proven direct mail responders.

For instance, Martin Worldwide possesses a database of over 290 million consumers and 14 million U.S. businesses. It is no wonder that they are one of the major list providers to guarantee its data integrity in writing.

Many companies, in return, uses these datas to as their customized mailing lists and telemarketing without having to go through the hassle of building up their own database. In many cases, travel leads informations are much more effective than those of their own. This is because of the accuracy of their data.


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